Nikki Beach celebrates 23 years in business this year with a signature White Party where the brand began...

Nikki Beach is globally famous for its lavish beach parties, all-white decor, barefoot chic vibe and celebrity clientele. The luxury beach club concept has been slowly taking over the world since its inception in 1998 - with locations in Saint-Tropez to Saint Barth's, Koh Samui to Monte Carlo and Bodrum. 

Nikki Beach Miami Beach began as a tribute to the late Nicole Penrod - the founder's daughter. What started as a garden and beach club for South Beach’s bohemian community quickly grew into the hotspot, which spawned this global luxury hospitality company. 

To celebrate, the original Nikki Beach is hosting a daylong White Party-themed bash on December January 22 at the South Beach location - coinciding with International Celebration of Life Day - with live music, a dance troupe and specialty cocktails. Tickets are priced from $50. 

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Making mémoires, celebrating the brand