Discover the hottest beach clubs and the scene-iest spots to be seen at in Europe this summer, as luxury fashion houses takeover some of our favourite beach clubs.

Maison Valentino at Palazzo Avino - Amalfi Coast 

Legendary Italian brand Valentino have teamed up with another Italian icon - Palazzo Avino - for a summertime beach club and boutique pop-up experience. Palazzo Avino is a luxury hotel housed in a 12th-century villa located in the charming town of Ravello and offers spectacular views from its vantage point on a hillside overlooking the Mediterranean. The collaboration, a first for the Italian fashion company, transformed the hotel's Clubhouse by the Sea (in nearby Marmorata) into the quintessential la dolce vita escape with Valentino-red umbrellas, sun loungers, and a 1950s-style cabina - a changing room flanked by lemon trees. Even the flowers, towels and the club's ring buoy are now clad in white and red, and branded with the instantly recognizable V logo - as well as the hotel’s Riva speedboat, too, have been updated to match. La Dolce Valentino! 

Dolce&Gabbana at Four Seasons, San Domenico Palace, Taormina - Sicily

In Sicily, San Domenico Palace, Taormina, A Four Seasons Hotel, offers guests stunning views of Mount Etna from its clifftop beach club that is now dressed in the Dolce&Gabbana's signature white-and-blue Blu Mediterraneo pattern, inspired by traditional maiolica prints. The takeover involves a range of products from Dolce&Gabbana including umbrellas, towels, cushions, pillows, cabanas, trays, coasters and other decorative objects - creating an enchanting setting where guests can soak up the beauty of the South of Italy. There's also a customized Granita Trolley dressed in blue and white from which the hotel’s guests can enjoy an icy granita in classic flavours such as almond, coffee and lemon. Grand Hotel Quisisana's beach club in Capri — overlooking the Faraglioni rock formations and the town of Marina Piccola — has also been given the Dolce & Gabbana Blu Mediterraneo treatment.

Jacquemus Beach at Indie Beach - St Tropez

Jacquemus has unveiled its very own branded beach, complete with a stunning standalone store, nestled in the picturesque seaside of Ramatuelle. Designed by Simon Porte Jacquemus, the designer behind his eponymous label, the beach - facing the crystal-clear waves of Pampelonne Beach - is lined with citrus-hued sun loungers and parasols for a classic European seaside look. Now open at Indie Beach - don't forget to also visit the pop-up shop where you can treat yourself to the house's “Été” capsule collection, featuring exclusive ready-to-wear pieces, bags and hats.

Gucci at Loulou Ramatuelle - St Tropez

Also anchored on the legendary Pampelonne beach is Loulou Ramatuelle - a sister outpost of the famed Parisian restaurant. Lounge amongst the sunshine yellow-and-white-striped umbrellas shading luxe day beds dressed in signature Gucci motifs. Plush pillows stamped in the brand’s classic double Gs logo adorn lounge chairs and cabana couches lining the pristine Pampelonne shore. While soaking in the Mediterranean setting, you can also indulge in a refreshing cocktail by Gucci’s Florentine restaurant concept, Giardino 25. Elsewhere Dolce&Gabbana have taken over Casa Amor, the famed bohemian beach club and La Réserve à la Plage beach club has reopened with a new luxurious feel by Loro Piana and Shellona Beach is home to iconic luxury fashion Maison, Dior.

Fendi at Puente Romano Beach Resort - Marbella 

And in Marbella, Spain, indulge in the first-ever Fendi beach club, located in the Puente Romano Beach Resort -  one of Marbella's original luxury properties. Dreamed up as a lifestyle extension of the brand's new Astrology Summer Capsule Collection 2023, the collaboration encompasses new furniture, cushions, tableware as well as red-and-white branded upholstery textiles for the daybeds and beach chairs. The transformed “El Chiringuito” also features cabanas and open-air lounges furnished with daybeds and beach chairs decorated with assorted red and yellow cushions, besides soft beach rugs in beige hues.

Missoni at Nikki Beach - Sardinia

The Italian fashion house has opened its new Missoni Resort Club in partnership with Nikki Beach Costa Smeralda. Available until September, the project combines the brand’s signature style and vibrant colours with the beauty of Sardinia’s coastline. Missoni has completely customised the area with various furnishing items and fabrics transforming every aspect of the beach club, from the umbrellas and sunbeds to the common areas. Whether basking in the sun on the Missoni-customized sunbeds, relaxing under the umbrellas or indulging in the luxurious common areas, immerse yourself in the distinctive aesthetic. 

Louis Vuitton at Zuma Mykonos 

Inspired by ocean blues and hot whites, the pool takeover features the French heritage Maison's monograms and signature tones cloaking the pool beds and pool itself and includes chic pool accessories, pillows, towels and sun beds, transformed with the French fashion house’s modern coastal and colourful aesthetic from the 'By the Pool' collection. Enjoy relaxed days by the pool followed by a dining experience at the Zuma restaurant, just a few steps away. 

Ideal For

Chic design