The landmark Hustler Hollywood store on the Sunset Strip in Los Angeles is to be bulldozed to make way for an upscale new nightclub and lounge backed by Hollywood actress and lifestyle guru Gwyneth Paltrow.

Together, with London-based property developer, Gary Landesberg they are intending to build a West Coast outpost of Mayfair's Arts Club. The 132,000-square-foot nine-storey building (designed by architectural firm Gensler) will host a creative office space and a gallery on its first four floors, with the remaining upper floors devoted to the club. The fifth floor will contain a dining terrace, screening room and a gym; the sixth floor would house 15 guest rooms for members; the seventh floor would host an eatery, another terrace, and a lounge for members. On the eighth floor, there will be a “Japanese/Latino” restaurant. The club will also feature a glamorous rooftop, with a pool and another terrace for events and even a private helipad. It will also offer an underground parking garage with room for 220 cars, which can be accessed from Hilldale Avenue.