French luxury carmaker Bugatti has just opened its first worldwide fashion retail store in London’s Knightsbridge. The store is a joint venture with Swiss watch group Parmigiani Fleurier and glass and jewellery firm Lalique, which also sell products in the store.

The store at 24-26 Brompton Road showcases the two main lines for men’s fashion: the EB - Ettore Bugatti Collection that was shown during Milan Fashion Week in January and the sports luxury Bugatti Performance Luxury Collection. The store also offers a bespoke range and limited edition capsule collections, as well accessories and bespoke tailoring services.

The exterior channels the brand’s classic blue colour, with a three-meter aluminium arch modelled on the famed horseshoe radiator grill. Interior design touches include aluminium, wood, glass and carbon elements all found in the Veyron Supercar.

The carmaker has also revealed plans to open up to 30 more stores in key financial and fashion hubs over the next five years, including Tokyo, Dubai and Doha next year, followed by the first stores in the US from 2016 onwards.