Cucumber Hour is taking place on 14 June from 5pm to 8pm in celebration of World Cucumber Day. The gin maker has partnered with select Young’s, Balls Brothers and Alchemist bars and pubs to facilitate the unorthodox transaction. The places will accept bona fide cucumbers of any species as currency – or 'bar tender'– in exchange for a Hendrick’s & Tonic during the world’s first dedicated ‘Cucumber Hour’.
The initiative follows on from a scientific experiment carried out by Hendrick’s Gin with cucumber scientist Graham Brown of the University of Sydney to quantify the true sensitivity of cucumbers. The green subjects grew larger and juicier as a result of unconventional caring methods, revealing they love rock music, loathe jazz, have a liking for the smell of dill and taste sweeter if swaddled in mini sleeping bags.
Green-fingered fans, perfect twist