Inspired by Alessandro Michele’s vision for Aria, the space offers a multi-sensory experience in a building by renowned architect Sir David Adjaye, originally designed as a private home and studio for artists, nestled in a commanding corner on Shoreditch’s Chance Street.
The carefully customized space includes a selection of Gucci 100 ready-to-wear, footwear, accessories and the new Gucci Lifestyle collection. There's also a bookstore curated by cult librarians IDEA on the ground floor - containing rare fashion, art and photography books and in the listening lounge - discover vinyl playlists by Billie Eilish, Florence Welch and Jared Leto.
The top floor also houses the Gucci Café, which acts as a hub for London’s creative communities. The “Gucci Circolo” concept will keep evolving, with new events and collections taking center stage over the coming weeks and months.