The Ice Cream Project by Anya Hindmarch

The return of the unique concept ice-cream store serving up a collection of unexpected ice creams and sorbets, which celebrate Anya Hindmarch’s favourite cult food brands.

With sleek silver freezers packed full of ice cream pots, the Ice Cream Project is a minimalist temple to the joy of ice cream and sorbet, with a twist - the household names inspiring the ice creams are typically found in the pantry rather than the freezer; think savoury sauces, condiments, tea, breakfast cereals and even baked beans - all reinvented into ice cream and sorbet with unexpectedly delicious flavours.

From Kikkoman Soy Sauce - 'a delicious toasted sesame ice cream laced with umami-rich naturally brewed soy sauce' to Lea & Perrins - 'a sweet tomato fruit sorbet with a splash of Worcestershire sauce' and Bird’s Custard - 'a smooth and creamy ice cream whipped with the original homemade taste of Bird’s custard.' The pop-up is expected to bring back some of last year’s popular flavours as well as welcome other new additions.

 


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